Turning Big Data into Useful Data
Apr
18
8:50 AM08:50

Turning Big Data into Useful Data

Doug Girvin
Co-founder & President
Tire Intelligence, LLC

Presentation Summary

In today’s world of business, we are able to collect data faster than we can analyze it.  Filling cloud drives with volumes of information is the easy part.  Extracting useful insights is much more challenging.  At Tire Intelligence, we have experienced this evolution.  We began as a data provider to our customers, but we quickly discovered that our customers needed better tools to analyze this information.  This presentation will show how we bring multiple market data sets together and develop tools to help our customers more efficiently analyze their markets.

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Inventory Optimization - A Dramatically Different Approach for a Disruptive Solution
Apr
18
9:40 AM09:40

Inventory Optimization - A Dramatically Different Approach for a Disruptive Solution

Joseph W. (Bill) Kernodle
President
Balanced Flow Supply Chain Solutions, LLC

Presentation Summary

The tire industry exerts great supply chain wide efforts to achieve “right” inventory levels, but still simultaneously faces high excesses and shortages. This is because the shortcomings of last century’s deeply flawed inventory replenishment solutions mitigated only by large and costly inventory buffers are no longer sufficient to meet today’s “Amazon” service level expectations. We have a game changing solution for you.

We developed at Clemson’s model factory a unique solution proven for critical Army combat products (and in other industries) to achieve virtually 100 percent customer service objectives while reducing inventory investments over 30 percent locally and much more when supply chain partners are willing to work together for their mutual benefit.

We will demonstrate why last century’s solutions aren’t sufficient, how you can achieve these previously impossible improvement levels in your company, and challenge you to be the first to realize them within your industry.   

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Road Hazard Impacts
Apr
18
1:15 PM13:15

Road Hazard Impacts

Vandy Price
Senior Technical Advisor
Michelin, North America

Presentation Summary

Tire impacts with road hazards have long been known to cause tire disablements. In some cases, the failure occurs instantaneously in the form of a blow-out. In others, the tire’s structure is damaged, and the disablement occurs hundreds or even thousands of miles later. It is often desirable to conduct a forensic examination of a failed tire to determine the ultimate cause of disablement.

The examination of a tire that has become unserviceable due to impact may expose a variety of signs of the impact depending on the evidence that remains. These forensic signs also point to conditions that exist on the damaged tire prior to failure. The ability to recreate tire damage in the lab was developed and published to a great extent in the prior decade.

This presentation brings to light a previously unpublished cache of 24 impact tests conducted under a variety of conditions on new and used tires. Tire types include passenger, light truck, and heavy truck. The resulting tread detachments at the location of impact during road wheel tests and subsequent examinations provide clues to the forensic signs that may be available to an examiner after an in-service failure.

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Top 5 Opportunities in the Global Tire Industry and How Technology Can Meet the Challenge
Apr
18
1:50 PM13:50

Top 5 Opportunities in the Global Tire Industry and How Technology Can Meet the Challenge

James A. Popio, Ph.D.
Vice President of Operations NA
Smithers Rapra, Smithers Pira

Presentation Summary

As the automotive market goes through several key transformative changes around the world, the tire industry is adapting along with it.   What is sometimes not recognized by tire industry outsiders in the significant role that tires can play in supporting those automotive trends. 

Through data and insight from Smithers Rapra’s newest market report “The Future of Global Tires to 2022”,  Dr. Popio will summarize growth trends by region, end market and tire type while highlighting the top 5 growth areas.   From sensor technologies and material tends to automotive growth in Asia, trends will be covered from the perspective of how technology, regulation and market conditions will affect our industry's development.

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Innovation in Tire Technology
Apr
18
2:25 PM14:25

Innovation in Tire Technology

Mauricio Mendez Sotelo
Manager, Technical Product Specialist
R&D, Passenger and Light Truck Tires

Continental Tire The Americas, LLC

PRESENTATION SUMMARY

The connection of tire and vehicle information into the world of big data will allow for more advanced real time solution to logistical and safety issues.

Featured on four and two-wheel vehicles for more than a century, tires remain a key component of today’s automotive scene and will continue to play their part in topics of automated driving, electric mobility and fleet mobility solutions.

Vehicles and mobility solutions will change, but tires will remain the only direct link with the road and they are also getting smarter, as illustrated by ContiSense and ContiAdapt. Two Forward-Looking Tire Technology concepts from Continental for Even Better Road Safety and Driving Comfort.

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When Haul Trucks Fly
Apr
18
3:55 PM15:55

When Haul Trucks Fly

Ron Tatlock
Manager, Training & Engineering
BKT Tires (USA), Inc.

Bill Easterly
Vice President of Fleet Operations
Feld Entertainment, Inc.

Presentation Summary

At BKT we pride ourselves in leading edge, ever evolving technology and innovation.  We are always looking for opportunities to challenge and expand our knowledge base and capabilities. One adventure that has and continues to stretch us and provide opportunities for growth is supplying tires to Monster Jam.   

This presentation will give you a peek behind the curtain as Bill Easterly, VP of Monster Jam operations at Feld Entertainment and Ron Tatlock, Manager of Training & Engineering at BKT review the path toward improving Monster Jam performance and safety through innovation.   We will share some of the specific challenges to and brutal punishment of Monster Jam tires.  We will review key tire improvement needs, tire solutions from BKT, and the exciting performance results for Monster Jam.  We will even share some follow-up with new generations of tires and our plans for continuing improvement. 

We’ll also let you in on how we are adapting the lessons learned to improve tires made for our other customers.  There are many challenges and changes for all our organizations in the future.  Monster Jam is one avenue BKT has chosen to help us sharpen our technology sword.  What is your company doing to make sure you are ready for the future?

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Beyond Tires: Data-Driven Methods in a New Mobility Ecosystem
Apr
19
8:15 AM08:15

Beyond Tires: Data-Driven Methods in a New Mobility Ecosystem

Tom Ebbott
Global Manager, Simulation Technology
Goodyear Tire & Rubber Company

Presentation Summary

From changing consumer behaviors and expectations to the disruptive effect of emerging technologies, it is clear we are entering a new mobility ecosystem. Data is at the core of this transformation, improving business operations and creating new business opportunities. This presentation will share perspectives on the major trends shaping that ecosystem, such as shared mobility fleets, autonomy, connectivity and electrification, and the opportunity for data-driven methods to anticipate and respond to the needs of consumers.

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The Customer Isn't Always Right...and They Know It
Apr
19
8:50 AM08:50

The Customer Isn't Always Right...and They Know It

Patrick Keating
Senior Manager, Technical Engineering
Yokohama Tire Corporation

Presentation Summary

Contrary to the old saying, many customers know that they need better tire education.  Yokohama Tire places a high priority on customer education.  When they do admit that they don’t know everything, what do they ask for?  This presentation will describe the types of education requested by dealers with emphasis on the most common requests. 

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Anti-Dumping & Countervailing Duties: USW vs Chinese Truck Tires
Apr
19
9:25 AM09:25

Anti-Dumping & Countervailing Duties: USW vs Chinese Truck Tires

Walter J. Weller
Senior Vice President
China Manufacturers Alliance (CMA), LLC

Presentation Summary

The decision by the ITC in favor of Chinese truck tires took the Tire Industry and industry observers by surprise even though the Department of Commerce had already assigned punitive anti-dumping and countervailing duties.

This presentation will provide some clarity to the process, examine the industry data that supported the final decision as well as the arguments against the Chinese industry, and debunk some myths.   We will explore the facts that caused the complaint to be filed, discuss the TBR market situation in the US  during the period of investigation, and explain the surprising outcome as well as what the future may hold for Chinese truck tires in the US  market and the possibility of a future complaint.   We will shed some light on the potential impact of future complaints  on the existing industry profile in the US.

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The Tire Industry: What's Next?
Apr
19
1:30 PM13:30

The Tire Industry: What's Next?

Dave Zielasko
Vice President, Crain Communications Inc.
Editorial Director and Publisher, Tire Business
Publisher, Rubber & Plastics News
Publisher, European Rubber Journal

Presentation Summary

No one would argue that change is happening rapidly in the U.S. tire industry, from new tire manufacturers entering the market to consolidation among retail and commercial tire dealers and wholesale areas to how new technology is disrupting the way business is conducted.

This presentation will examine how the industry has changed over the past 10 years to help shed light on where the industry might be going tomorrow.

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New Developments in Curing Bladder Material Technology
Apr
19
2:40 PM14:40

New Developments in Curing Bladder Material Technology

Eric Wamsley
Elastomers Application Engineer
ExxonMobile Butyl Elastomers

Presentation Summary

Butyl rubber with resin-based vulcanization systems are used to manufacture tire curing bladders.  Bladders have defined life cycles, many times referred to as a pull point, which can vary depending on the tire size, bladder design, curing medium, and most importantly the composition of the bladder compound.  After attaining the defined life cycle or pull point, the curing bladder in the tire press is replaced.  The tire press curing bladder removal process leads to loss of tire productivity, press down-time, energy loss (the curing press temperature must be reduced), labor expenses in changing the cuing bladder, and potential waste from premature bladder failure.

Exxpro (tm) 3035 based bladder compound formulations for tire curing bladders provide a solution to improve bladder performance by improving high temperature properties, reduced change in compound hardness, improved tear resistance, along with productivity and energy saving benefits.  This presentation discusses a compound improvement with enhances bladder performance by using Exxpro (tm) 3035 based curing bladder formulations.

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SYNTHETIC RUBBER MARKET TRENDS:  TURMOIL AND CHANGE, BUT WILL CONDITIONS IMPROVE?
Apr
19
3:30 PM15:30

SYNTHETIC RUBBER MARKET TRENDS: TURMOIL AND CHANGE, BUT WILL CONDITIONS IMPROVE?

Bill Hyde
Executive Director, Olefins and Elastomers
IHS Chemical

Presentation Summary

Synthetic rubber markets have been under pressure from a variety of sources in recent years.  One significant source of this market turmoil has been from rubber feedstocks.  Petrochemical markets are on the verge of significant change as the projects, especially in the US, begin to startup.  This will have a variety of impacts on synthetic rubber feedstocks and not all of them will be positive.  Natural Rubber markets have also put a great deal of pressure on synthetic rubber markets. 

Finally, over capacity in the market has removed a great deal of leverage that producers might have enjoyed.  In this paper we will examine these various sources of market disturbance with an eye toward anticipating overarching trends in the near to medium term.  Our intent will be to provide tire market participants insight up their value chain to help them better prepare for trends that will certainly impact their rubber suppliers.

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Future Mobility and Innovation in the Commercial Truck Tire Industry
Apr
20
8:00 AM08:00

Future Mobility and Innovation in the Commercial Truck Tire Industry

Joseph Saoud
President, Truck, Bus & Retread, U.S. & Canada
Bridgestone Americas Tire Operations

Presentation Summary

The commercial trucking industry is changing rapidly with emerging trends such as electrification, autonomy and connectivity shaping the future of transportation. These advancements are redefining the way fleets do business and leading commercial customers to expect more from tire manufacturers and their dealers. Joseph Saoud, President, TBR and Retread Tires, Bridgestone Americas Tire Operations, will discuss trends in the commercial trucking industry and examine the important role tires will play to enable smart, efficient and sustainable mobility in the future.

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Sustainability and Responsible Supply Chain Management in the Tire Industry’
Apr
20
8:35 AM08:35

Sustainability and Responsible Supply Chain Management in the Tire Industry’

Maureen Kline
Vice President, Public Affairs and Sustainability
Pirelli Tire North America

Presentation Summary

There is an increasing spotlight on the environmental, social and governance aspects of our industry, with attention from OEMs, shareholders, end consumers, and NGOs.  This presentation will offer a bird’s-eye view of the current state of sustainability and its advancement within the tire industry.

Topics covered will include sustainability reporting, stakeholder expectations, and sustainability actions throughout the lifecycle of a tire, including materials innovation, the manufacturing phase, the use phase, and the end of life phase. The presentation will also look at responsible supply chain management, from conflict minerals to natural rubber to efforts by large OEM and retail customers to track their own supply chains.

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Managing OTR Tires to Achieve Sustainability
Apr
20
9:10 AM09:10

Managing OTR Tires to Achieve Sustainability

Richard Gust
President of National Account Sales
Director of Government Affairs
Liberty Tire Recycling, LLC

Presentation Summary

End of Life Giant Off the Road tires remain a challenge for the tire industry. Although innovative equipment and creative markets have been developed to down size the tire and recover the valuable raw materials found in the products design, economic factors are standing in the way of sustainability. This presentation will demonstrate equipment designs that aid in recycling, provide an overview of national and international projects that are on-going and offer examples that demonstrate the economic viability of managing this market segment while advancing sustainability. 

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Expanding Markets for Recycled Tire rubber in Asphalt Pavements
Apr
20
10:00 AM10:00

Expanding Markets for Recycled Tire rubber in Asphalt Pavements

Redmond Clark, Ph.D.
President
Asphalt Plus, LLC

Presentation Summary

Although there is a long history of successful recycled tire rubber use in asphalt pavements, the markets in Europe and the US have seen limited expansion over the last decade.  In the few cases of use expansion, increased use of recycled tire rubber typically occurs when regulatory agencies mandate the use of rubber in asphalt road construction.   This is a clear indication of a disconnect between the costs of recycling and the value recycled rubber brings to asphalt pavements.  Recycled rubber use in asphalt is expensive, it has engineering challenges, and road builders have safer and more cost-effective options available.   Absent any changes, widespread use of rubber in pavements will require government intervention.

Over the past decade, researches in the US have tried to develop a modified approach that will allow the introduction of rubber into asphalt pavements in a manner that is both cost-effective and free of the engineering challenges that have limited rubber use in the past.   Chemically engineered crumb rubber products (ECR) introduced into asphalt plants through a “Dry Process” method have met both engineering and economic challenges, and with almost 4 million tons of mix in successful service, this approach is meeting with increasing acceptance by regulatory agencies and paving companies alike.   This presentation will brief attendees on the economic and engineering issues that have blocked rubber use in asphalt, and it will describe the new Dry Process and ECR designs currently in use in multip0le states in the US.   Finally, this presentation will address a number of testing changes underway in the paving industry that will further impact the future use of recycled tire rubber in pavements.

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Fighting Commoditization: Train or Go Extinct
Apr
20
10:35 AM10:35

Fighting Commoditization: Train or Go Extinct

Todd Steen
Executive Director of Business Development, Motorsports & Events
Jackson Marketing Group

Presentation Summary

Todd Steen of Jackson Marketing Group believes when it comes to new products and technology, education for those in the industry is key. The uninformed are going to struggle to communicate the benefits of new technology and this, in turn, will lead not only to an inability to explain its value but inevitably lead to the commoditization of it. Consumers unable to see a benefit in the new technology that our products their vehicles offer will ultimately view them as added or mandated costs. (Think ABS, TPMS and even Snow Tire restrictions.)

Our job, as industry leaders, is to prepare our associates for the tsunami of information and changes that are coming our way and help them ride it to increased levels of engagement, increased levels of trust and an increased level of sales.

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