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Efficient & Effective Innovation at Cooper Tire


Jeff Endicott
Director, Global Technical Center, Cooper Tire & Rubber Company


Cooper Tire & Rubber Company has been in the tire business for over 100 years and has proven to consistently be agile, resilient, and adaptive over those years.  Economic, legislative, technological, and customer demands facing the tire industry continue to accelerate giving tire companies ample opportunities to innovate.  In response to these trends, we have invested in R&D and modified our approach to become a challenging innovator in our industry. 

At Cooper Tire, we know who we are and where we are going.  While the innovative boundaries of tire development are growing, we at Cooper utilize proven tools and methodologies to selectively innovate to achieve our goals.


Jeff Endicott serves as the Director – Global Technical Center for Cooper Tire & Rubber Company.  He oversees Cooper Tire’s technology development serving multiple regional technical centers around the world.  Prior to his current position, Jeff held leadership roles involving original equipment tire development, global process improvement, computer aided engineering and replacement tire development.  He also served as the Director of Technical Services for Cooper Tire in China.  Mr.  Endicott earned a bachelor’s degree in mechanical engineering from the University of Toledo, Toledo, Ohio and earned his master’s degree in business administration (MBA) from the University of Findlay, Findlay, Ohio.  Jeff is also a certified Cooper Tire Lean Six Sigma Black Belt.