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Real-World Adoption of Sustainable Tire Materials - Fact or Fiction?

Kedar Murthy
Vice President & General Manager, Lehigh Technologies, Inc.

PRESENTATION SUMMARY

The adoption of (MRP) Micronized Rubber Powder in various types of tires continues to grow, but only recently has solid technical data and insight as to how to incorporate MRP into different parts of the tire been shown to be possible.

Advances in technology have generated next generation recycled rubber materials.   The first part of this presentation will discuss, the technical and sustainability merits of using MRP in carbon black and silica-silane tire applications and the second part will is focused on challenges of creating a global supply chain to supply recyclable materials to tire companies.  Examples of the circular economy, how a tire company adopts a new material and how to choose a tire company to work with will be presented.   

ABOUT KEDAR MURTHY

Kedar has more than two decades of experience in developing business strategy, managing marketing and sales teams, operations and finance in the global manufacturing industry. Mr. Murthy has a strong understanding of international markets including Europe, Russia, Asia (Japan and India) and Latin America (Brazil and Argentina).

Currently, Kedar Murthy is Vice President and General Manager of Lehigh Technologies Inc. - a Kleiner Perkins venture funded specialty materials company.  Previously, he was Executive Vice President of the Global OEM business at GPX International Tire, where he led global expansion and held full P&L authority. 

Prior to that, he held several senior leadership positions at Cabot Corporation, including Director of Global Sales, Marketing and Technical Servicesfor all specialty chemicals businesses and the corporatee-business group.  While at General Electric, he was recognized as “Marketing Person of the Year” separately by both the company and his peers. He has both a B. S. and M.S. degrees in Chemical Engineering.  

Earlier Event: April 21
Session 5: Thoughts for the Future
Later Event: April 21
Beyond the Driving Test