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Beyond the Driving Test

Jennifer Smith
Director, Image and Brands  |  Michelin North America


         How can we in the tire industry affect meaningful change through targeted government affairs and social responsibility efforts?  Learn how Michelin and the Federation Internationale de l ‘Automobile (FIA), the global governing body for motorsports, secured the commitments of 41 U. S  states to include standard tire-safety information in driver’s manuals as part of the award-winning ‘Beyond the Driving Test’ program.  This multi-layered safety and education program has also enabled Michelin to successfully train more than 700 driving instructors, reaching an estimated 200,000 teen drives through tire safety workshops and special events nationwide.  "Beyond the Driving Test" has received 20 national and regional awards for public relations, community service and corporate social responsibility programs.


Jennifer G. Smith is Director of Image and Brands, at Michelin North America.  In her role, she has responsibility for everything people see, hear and feel about Michelin’s brands in North America.  At Michelin since 2007, Jennifer has been responsible for marketing communications, advertising and the digital ecosystem for the automotive replacement tire division.

A change management alumnae of Accenture in Northern California, Jennifer previously worked with clients Toshiba, Hewlett Packard, BASF, and Weyerhaeuser on large-scale change projects and ERP implementations.  After several years at Accenture, Jennifer served as Director of People Development for Silicon Valley-based technology consulting firm Netigy.  Jennifer is a native Kansan whose outside interests include her role on the Roadway Safety Foundation Advisory Committee, volunteer work for the Children’s Museum of the Upstate, running, triathlon, cooking, traveling and spending time with her two children in Greenville, South Carolina.  She is a graduate of Washburn University with a BA in Psychology.