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Sustainability in the Tire Industry


Maureen Kline
Vice President, Public Affairs and Sustainability  |  Pirelli Tire North America


The tire industry has made inroads in sustainability, from new materials research to end of life product stewardship.  Sustainability refers to environmental, social and governance strategy to ensure the long-term viability of a business.  It begins with shifting attention to the needs of all stakeholders - not just shareholders - including employees, the local community, suppliers, customers and the environment itself. 

Companies gauge their environmental impact by evaluating the impact of each product over its entire lifecycle, from raw materials to end of life and beyond.  This sets the stage to determine actions to limit that impact; efforts to lower the rolling resistance of tires are particularly important. 

Pirelli and other tire manufacturers are also focusing R & D efforts on new, sustainable materials, as well as working together to improve solutions for scrap tires.  This presentation will also illustrate social and governance strategies at Pirelli and in the tire industry. 


Maureen Kline is Vice President of Public Affairs and Sustainability for Pirelli Tire North America, responsible for the U.S., Canada and Mexico.  Based in New York, she chairs the board of the Tire and Rubber Association of Canada and sits on the advisory board of the Corporate Responsibility Association, where she co-chairs a Though Leadership Council on Brand and Reputation Management.  Maureen writes a column on sustainability for  

Previously, Maureen managed Pirelli’s global public affairs and before that, international communications, from the company’s headquarters in Milan, Italy.  Maureen has worked a s journalist and was a Milan correspondent for the Wall Street Journal Europe and Business Week.  Ms.  Kline holds a Bachelor’s degree from Yale University and a Master’s degree from the London School of Economics.

Earlier Event: April 21
Beyond the Driving Test