Fighting Commoditization: Train or Go Extinct
Apr
20
10:35 AM10:35

Fighting Commoditization: Train or Go Extinct

Todd Steen
Executive Director of Business Development, Motorsports & Events
Jackson Marketing Group

Presentation Summary

Todd Steen of Jackson Marketing Group believes when it comes to new products and technology, education for those in the industry is key. The uninformed are going to struggle to communicate the benefits of new technology and this, in turn, will lead not only to an inability to explain its value but inevitably lead to the commoditization of it. Consumers unable to see a benefit in the new technology that our products their vehicles offer will ultimately view them as added or mandated costs. (Think ABS, TPMS and even Snow Tire restrictions.)

Our job, as industry leaders, is to prepare our associates for the tsunami of information and changes that are coming our way and help them ride it to increased levels of engagement, increased levels of trust and an increased level of sales.

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Expanding Markets for Recycled Tire rubber in Asphalt Pavements
Apr
20
10:00 AM10:00

Expanding Markets for Recycled Tire rubber in Asphalt Pavements

Redmond Clark, Ph.D.
President
Asphalt Plus, LLC

Presentation Summary

Although there is a long history of successful recycled tire rubber use in asphalt pavements, the markets in Europe and the US have seen limited expansion over the last decade.  In the few cases of use expansion, increased use of recycled tire rubber typically occurs when regulatory agencies mandate the use of rubber in asphalt road construction.   This is a clear indication of a disconnect between the costs of recycling and the value recycled rubber brings to asphalt pavements.  Recycled rubber use in asphalt is expensive, it has engineering challenges, and road builders have safer and more cost-effective options available.   Absent any changes, widespread use of rubber in pavements will require government intervention.

Over the past decade, researches in the US have tried to develop a modified approach that will allow the introduction of rubber into asphalt pavements in a manner that is both cost-effective and free of the engineering challenges that have limited rubber use in the past.   Chemically engineered crumb rubber products (ECR) introduced into asphalt plants through a “Dry Process” method have met both engineering and economic challenges, and with almost 4 million tons of mix in successful service, this approach is meeting with increasing acceptance by regulatory agencies and paving companies alike.   This presentation will brief attendees on the economic and engineering issues that have blocked rubber use in asphalt, and it will describe the new Dry Process and ECR designs currently in use in multip0le states in the US.   Finally, this presentation will address a number of testing changes underway in the paving industry that will further impact the future use of recycled tire rubber in pavements.

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Managing OTR Tires to Achieve Sustainability
Apr
20
9:10 AM09:10

Managing OTR Tires to Achieve Sustainability

Richard Gust
President of National Account Sales
Director of Government Affairs
Liberty Tire Recycling, LLC

Presentation Summary

End of Life Giant Off the Road tires remain a challenge for the tire industry. Although innovative equipment and creative markets have been developed to down size the tire and recover the valuable raw materials found in the products design, economic factors are standing in the way of sustainability. This presentation will demonstrate equipment designs that aid in recycling, provide an overview of national and international projects that are on-going and offer examples that demonstrate the economic viability of managing this market segment while advancing sustainability. 

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Sustainability and Responsible Supply Chain Management in the Tire Industry’
Apr
20
8:35 AM08:35

Sustainability and Responsible Supply Chain Management in the Tire Industry’

Maureen Kline
Vice President, Public Affairs and Sustainability
Pirelli Tire North America

Presentation Summary

There is an increasing spotlight on the environmental, social and governance aspects of our industry, with attention from OEMs, shareholders, end consumers, and NGOs.  This presentation will offer a bird’s-eye view of the current state of sustainability and its advancement within the tire industry.

Topics covered will include sustainability reporting, stakeholder expectations, and sustainability actions throughout the lifecycle of a tire, including materials innovation, the manufacturing phase, the use phase, and the end of life phase. The presentation will also look at responsible supply chain management, from conflict minerals to natural rubber to efforts by large OEM and retail customers to track their own supply chains.

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Future of Mobility and Innovation in the Commercial Truck Tire Industry
Apr
20
8:00 AM08:00

Future of Mobility and Innovation in the Commercial Truck Tire Industry

Joseph Saoud
President, Truck, Bus & Retread, U.S. & Canada
Bridgestone Americas Tire Operations

Presentation Summary

The commercial trucking industry is changing rapidly with emerging trends such as electrification, autonomy and connectivity shaping the future of transportation. These advancements are redefining the way fleets do business and leading commercial customers to expect more from tire manufacturers and their dealers. Joseph Saoud, President, TBR and Retread Tires, Bridgestone Americas Tire Operations, will discuss trends in the commercial trucking industry and examine the important role tires will play to enable smart, efficient and sustainable mobility in the future.

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North America Outlook on the Carbon Black Industry
Apr
19
4:05 PM16:05

North America Outlook on the Carbon Black Industry

Greg King
Vice President of Sales and Marketing
Sid Richardson Carbon and Energy Company

Presentation Summary

In 2014, Sid Richardson Carbon presented a paper on the changes coming to the NA market. With all the grass root tire plants being built, it was projected that there would be a shortage of domestically produced carbon. That original projection was off by a couple years, but it has now become reality. In this paper, the data will be updated and a revised projection will be made. In addition, time will be spent talking about a new complicating factor which is the shipping of carbon black. The emphasis here will be on the shortage of both rail cars and hopper trucks. Additionally, an update will be given on the negotiations between the EPA and the carbon black industry.

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SYNTHETIC RUBBER MARKET TRENDS:  TURMOIL AND CHANGE, BUT WILL CONDITIONS IMPROVE?
Apr
19
3:30 PM15:30

SYNTHETIC RUBBER MARKET TRENDS: TURMOIL AND CHANGE, BUT WILL CONDITIONS IMPROVE?

Bill Hyde
Executive Director, Olefins and Elastomers
IHS Chemical

Presentation Summary

Synthetic rubber markets have been under pressure from a variety of sources in recent years.  One significant source of this market turmoil has been from rubber feedstocks.  Petrochemical markets are on the verge of significant change as the projects, especially in the US, begin to startup.  This will have a variety of impacts on synthetic rubber feedstocks and not all of them will be positive.  Natural Rubber markets have also put a great deal of pressure on synthetic rubber markets. 

Finally, over capacity in the market has removed a great deal of leverage that producers might have enjoyed.  In this paper we will examine these various sources of market disturbance with an eye toward anticipating overarching trends in the near to medium term.  Our intent will be to provide tire market participants insight up their value chain to help them better prepare for trends that will certainly impact their rubber suppliers.

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New Developments in Curing Bladder Material Technology
Apr
19
2:40 PM14:40

New Developments in Curing Bladder Material Technology

Eric Wamsley
Elastomers Application Engineer
ExxonMobile Butyl Elastomers

Presentation Summary

Butyl rubber with resin-based vulcanization systems are used to manufacture tire curing bladders.  Bladders have defined life cycles, many times referred to as a pull point, which can vary depending on the tire size, bladder design, curing medium, and most importantly the composition of the bladder compound.  After attaining the defined life cycle or pull point, the curing bladder in the tire press is replaced.  The tire press curing bladder removal process leads to loss of tire productivity, press down-time, energy loss (the curing press temperature must be reduced), labor expenses in changing the curing bladder, and potential waste from premature bladder failure.

Exxpro (tm) 3035 based bladder compound formulations for tire curing bladders provide a solution to improve bladder performance by improving high temperature properties, reduced change in compound hardness, improved tear resistance, along with productivity and energy saving benefits.  This presentation discusses a compound improvement with enhances bladder performance by using Exxpro (tm) 3035 based curing bladder formulations.

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The Tire Industry: What's Next?
Apr
19
1:30 PM13:30

The Tire Industry: What's Next?

Dave Zielasko
Vice President, Crain Communications Inc.
Editorial Director and Publisher, Tire Business
Publisher, Rubber & Plastics News
Publisher, European Rubber Journal

Presentation Summary

No one would argue that change is happening rapidly in the U.S. tire industry, from new tire manufacturers entering the market to consolidation among retail and commercial tire dealers and wholesale areas to how new technology is disrupting the way business is conducted.

This presentation will examine how the industry has changed over the past 10 years to help shed light on where the industry might be going tomorrow.

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Anti-Dumping & Countervailing Duties: USW vs Chinese Truck Tires
Apr
19
10:15 AM10:15

Anti-Dumping & Countervailing Duties: USW vs Chinese Truck Tires

Walter J. Weller
Senior Vice President
China Manufacturers Alliance (CMA), LLC

Presentation Summary

The decision by the ITC in favor of Chinese truck tires took the Tire Industry and industry observers by surprise even though the Department of Commerce had already assigned punitive anti-dumping and countervailing duties.

This presentation will provide some clarity to the process, examine the industry data that supported the final decision as well as the arguments against the Chinese industry, and debunk some myths.   We will explore the facts that caused the complaint to be filed, discuss the TBR market situation in the US  during the period of investigation, and explain the surprising outcome as well as what the future may hold for Chinese truck tires in the US  market and the possibility of a future complaint.   We will shed some light on the potential impact of future complaints  on the existing industry profile in the US.

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Unsafe Used Tire Legislation
Apr
19
9:25 AM09:25

Unsafe Used Tire Legislation

Leesa Owens
Director of State, Local Government & Community Relations
Michelin North America, Inc.

Presentation Summary

We have an opportunity to make our roads safer by passing legislation to make it illegal to install unsafe used tires on vehicles.  Often times damage to a used tire is not visible to a consumer, so as a result, the consumer is unaware of the condition of their used tire when purchasing it.  The National Transportation Safety Board says about 11,000 tire-related crashes happen every year. Statistics show worn-out tires are three times more likely to be involved in a wreck than those with sufficient tread depth.  This presentation will focus on the importance of the legislation and the opportunity to education our lawmakers.

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The Customer Isn't Always Right...and They Know It
Apr
19
8:50 AM08:50

The Customer Isn't Always Right...and They Know It

Patrick Keating
Senior Manager, Technical Engineering
Yokohama Tire Corporation

Presentation Summary

Contrary to the old saying, many customers know that they need better tire education.  Yokohama Tire places a high priority on customer education.  When they do admit that they don’t know everything, what do they ask for?  This presentation will describe the types of education requested by dealers with emphasis on the most common requests. 

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Beyond Tires: Data-Driven Methods in a New Mobility Ecosystem
Apr
19
8:15 AM08:15

Beyond Tires: Data-Driven Methods in a New Mobility Ecosystem

Tom Ebbott
Global Manager, Simulation Technology
Goodyear Tire & Rubber Company

Presentation Summary

From changing consumer behaviors and expectations to the disruptive effect of emerging technologies, it is clear we are entering a new mobility ecosystem. Data is at the core of this transformation, improving business operations and creating new business opportunities. This presentation will share perspectives on the major trends shaping that ecosystem, such as shared mobility fleets, autonomy, connectivity and electrification, and the opportunity for data-driven methods to anticipate and respond to the needs of consumers.

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