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Current State of the U.S. Automotive Industry and the Role of Original Equipment Tires

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Brent Gruber
Senior Director, Global Automotive
J. D. Power & Associates

Presentation Summary

The automotive industry is changing rapidly. Market shifts and technological advancements are changing the landscape and setting the tone for the future. As older consumers exit the market and younger generations become a larger percentage of the American buyer population, their interest, acceptance and ultimately expectations, are beginning to have a large impact on the industry. However, with change comes some challenges. Brent will explore these changes and discuss what challenges this presents for the industry as a whole and tire companies more specifically.

Meet the Presenter

Brent leads the global automotive supplier practice at J.D. Power. As an industry thought leader, he is responsible for representing J.D. Power within the automotive supply industry and consulting with clients on finding research based solutions to product and customer issues. Brent’s primary focus is on helping clients grow their businesses through improving products and the customer experience.

Previously at J.D. Power, Mr. Gruber led the company’s Commercial Vehicle and Powersports practices. Brent was responsible for all sales, marketing, research and consulting activities involving those industries.

Brent has delivered hundreds of presentations globally at industry events and to various corporations throughout his career. Prior to joining J.D. Power in 2008, Brent held senior level positions at research and consulting firms, focusing on product and service improvements based on voice of customer feedback.