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Tire Registration & Recall

John Evankovich
Director, Tire and Battery Centers, Sam's Club

David Martin
Director of Sales, American Tire Distributors

Presentation Summary

A discussion around the history of tire registration from inception through today with a look to the future.  We will explore opportunities and resources to raise consumer and dealer awareness around tire registration while having some fun looking at some current challenges.  Last, we will discuss ongoing collaboration between manufacturing and retail to develop viable solutions to aid in tire registration, recall and recovery.


John Evankovich is a 29 year retail veteran who has focused on the tire industry for the majority of his career.  John is a constant student of the industry with a passion for consumer safety and environmental sustainability.  John is active with industry organizations and currently serves on the Executive Board of the Tire Industry Association as the Vice President.  Developing relationships and collaboration with stakeholders to achieve mutual goals have been the keys to John’s success.  

John started his career in the tire business with Sam’s Club and has progressed through various Operations and Human Resource roles in many areas of the country.  Today, John is the Director of Sam’s Club’s Tire and Battery Centers.   His responsibilities encompass all operations of nearly 600 retail locations all over the United States.

John has earned numerous accolades throughout his career.  The most prestigious of these are the 2009 Sam’s Club Achievement in Service Award recognizing outstanding contributions in customer experience, the 2013 Sam’s Club Carpe Diem Award for achievements in the area of consumer and workplace safety, and most recently the 2017 Sam’s Club “Support Team” award for outstanding service to the field organization.  John has also achieved a Certificate in Human Resource Employment Practice and Law.



David Martin is currently the Director of Sales for ATD’s Tire Supply and Specialty Rubber Program.  He’s a veteran of the tire segment of the automotive aftermarket, having served its customers for more than 30 years.

His experience includes owning Snap-On Tools and Cornwell Tools dealerships for 16 years.  He also provided field service for Coats, Ammco, Robinair, RTI and Accu-turn automotive equipment as an authorized repair facility for the manufactures.  He worked with OE vehicle manufactures in Detroit, developing “Tire Dealer” programs and teaching best practices from mounting tires to proper balancing procedures in their shops.

In September 2012, he was elected to the Tire Industry Association Board of Directors. During the three-year term on the Board of Directors, he served on the Training and Education Committee of TIA from 2012 until September 2013 when he was selected to the position of Chairman for that committee.  Mr. Martin was elected by the Board members to the office of Secretary, a position he held for one year.  In 2017, he became Vice President of TIA. During the Global Tire Event held in Las Vegas with the SEMA Show in 2017 Mr. Martin was seated as President of the Tire Industry Association and will serve a one-year term as TIA President.  Mr. Martin also serves on the TIA Events Committee and the Strategic Planning, Finance Committee and Executive Committee.  

 During his tenure at American Tire Distributors he has developed and implemented ATD’s well known “Tire Repair and TPMS Service Seminars” aimed at helping tire dealers become more professional and use the correct service procedures, based on recognized and safe industry standards.   As he says: “Training and education are two of the most important issues facing the tire industry! They are inseparable components for the health and continued growth of our important industry”!