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Session 1: Data Analytics in Business Development

Moderated by:
Dr. Roy Littlefield
Executive Vice President of The Tire Industry Association


Roy Littlefield is the Executive Vice President of the Tire Industry Association (TIA).  He has extensive experience in association management, including employment by the former National Tire Dealers and Retreaders Association (NTDRA) and the International Tire & Rubber Association (ITRA).  After gaining four years of Capitol Hill experience on the staffs of U.S.  Senator Thomas McIntyre and Sergeant-at-Arms F.  Nordy Hoffman, he joined NTDRDA as Director of Government Affairs.  His experience at NTDRA includes work on several successful legislative efforts, including voluntary tire registration and a tax credit for rubber lost in the Retreading process. 

He continues today as one of the lobbyists for the Tire Industry Association.  Dr.  Littlefield holds a Bachelor of Arts in history and politics from Dickinson College, a Master’s degree and Ph.D.  from Catholic University.  He currently serves as Chair of the Small Business Legislative Council (SBLC), representing 60 national small business trade associations.  He is also an officer of the American Highway Users Alliance, one of Washington’s strongest highway lobby groups.